If you’ve ever asked yourself, why would email marketing benefit my business then please read on…
Simply put, email marketing is proven to be the most profitable marketing strategy available. Last year, a study by the Direct Marketing Association stated commercial email returned a whopping $43.62 for every dollar spent. The highest by far in the study.
Why does email marketing work so well?
It works because email marketing focuses on building and maintaining relationships with your customers. Many businesses focus too hard on getting new customers while studies show that your current customers are six times more likely to buy from you.
Permissions are key to a successful email marketing strategy. Don’t even think about sending your sales and deals to strangers because you will almost certainly fail. Instead, consider building a list of genuinely interested prospects and customers and provide them with something of value. It could be industry news, deals, events, cooking lessons, etc… Whatever you decide to write about, make sure you audience is interested in your topic.
What else can you do with email marketing?
When most people hear the words “email marketing” they instantly think “newsletters”. Newsletters as a sole strategy is only scratching the surface. This is what 95% of business are doing and also why there is a big opportunity for YOU to stand out. With email marketing you can:
● Generate qualified leads offline or online
● Send personalized messages with the subscriber’s name and interest
● Send targeted messages to different groups/segments
● Automate messages like birthdays, anniversaries, reminders
Measure your success
Let’s not forgot that everything you do with email marketing is measurable. For every email campaign you send, you can track:
● How many opens
● How many bounces (and why)
● How many referred your email to a friend
● What links people clicked in your email
● And a bunch more
More and more businesses want to track their results and measure their return on investment. It’s time to reconnect with our customers and build those hard earned relationships.
Try it free: www.jmailer.ca/try_free
Jacques Desjardins
Jmailer.ca
Jacques Desjardins is a guest blogger from Quispamsis, NB. He specializes in Email Marketing strategies and has over 10 years experince in web design and online marketing. To learn more visit his website www.jmailer.ca. You can follow his blog about email marketing at http://blog.jmailer.ca/. You can also follow his tweets at www.twitter.com/jmailer.
